EP 049: Building a social brand through aesthetic Reels & a strong message with Caitlin Armstrong
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If you’re a biz owner or content creator, then you’ll know just how much work goes into creating aesthetic AF reels. In this episode, I’m chatting to Caitlin Armstrong - a former personal trainer from Australia who grew an incredible personal brand on multiple social platforms. What started as a passion project to heal her relationship with food through Food Photography, grew into primarily a Faceless Personal Brand with over 300K followers across all social platforms & the evolution of 6 figure digital creation agency, The Social Voice.
We discussed all things…
>> The link between personal healing, inner growth and a successful business
>> How to overcome your perceived weaknesses and turn them into your superpower
>> Finding your authentic voice online
>> Caitin’s top tip to Unfuck Your Life!
Timestamps:
01:14 - Intro to the episode & a an introduction to Caitlin
02:50 - Diving into mental health and why it's important to talk about
04:00 - Caitlin's mental health journey and what has brought her to where she is today
16:40 - Caitlin's take on why there is a strong connection between personal growth & running a biz
25:30 - Caitlin's thoughts on weaknesses and how we can turn them into our strengths
34:35 - How we can be our authentic selves online and not hide behind wanting to fit in
45:52 - Caitlin's top tip to Unfuck Your Life
Connect with Caitlin:
Instagram: @caitlinaarmstrong
1:1 COACHING CALL: Craft a Content Strategy specific to your Client & learn more about Social Media, Content Creation & Growth
REELS COURSE: Learn to edit like Caitlin
(Caitlin is also releasing an IG Starter Guide at the end of the year which will be half price for all Reels Course Members)
More free resources for you:
HEAL YOUR FEMININE ENERGY GUIDE
FEMININE LEADERSHIP PLAYBOOK
FREE TRIAL OF MY CERTIFICATION - THE EMBODIED COACH ACADEMY
RECEIVE MY WEEKLY VALUE-PACKED NEWSLETTER
TRAINING FOR FEMALE BIZ OWNERS: SHE SUCCEEDS MASTERCLASS
MANIFESTATION TRAINING: THE ART OF ATTRACTION MASTERCLASS
Offerings for you:
JOIN MY LEADERSHIP MASTERMIND IN 2024
JOIN MY FEM ENERGY MINI MIND IN APRIL 2024
GET MENTORED IN A 1-1 SETTING (LONG- OR SHORT-TERM)
GET CERTIFIED AS A LIFE + SUCCESS COACH
>> EMAIL ME TO CONNECT/ ASK QUESTIONS: hello@lauraherde.com
>> FOLLOW ME ON INSTAGRAM: @laura.herde
As always, feel free to share this episode with your bestie, and tag me on IG when you listen so I can repost you!
Thank you so much for tuning in, love.